How Much Does 3D Rendering Cost? (Pricing Guide 2025)
The most common question we get is also the hardest to answer in a single sentence: "How much does a rendering cost?"
Asking for a standard price for a 3D render is like asking an architect "How much does a house cost?" A small extension and a new-build luxury villa are both buildings, but the resources required to design them are vastly different.
In 2025, the price of architectural visualization varies based on complexity and quality. Generally, a professional project will fall between £350 and £1,500 per image.
If you are a property developer or architect budgeting for your next project, this guide will help you understand where your money goes and what factors drive the cost up or down.
The Pricing Tiers: What Do You Get?
While every project is unique, most requests fall into three main categories of investment.
The "Concept" Tier (£200 - £450 per image): Best for internal design reviews or planning applications. These images are clean and accurate but may rely on standard library furniture and simpler lighting setups. They are perfect for communicating massing and materials.
The "Professional" Tier (£450 - £650 per image): The industry standard for marketing brochures and websites. This includes custom modeling, highly accurate lighting (dusk/dawn), and high-resolution textures. At this level, we spend significantly more time on "imperfections"—making fabrics look soft and glass look realistic.
The "High-End Marketing" Tier (£650 - £1,500 per image): These are the "hero shots" used on hoardings and luxury development campaigns. This fee covers advanced requirements: complex custom environments, specific lifestyle elements, and extensive post-production to perfect every reflection.
The "Concept" Tier
A clean, crisp architectural study focused on form and materiality, providing a precise vision for planning and design clarity.
The "Professional" Tier
A cinematic marketing visual featuring bespoke interiors, atmospheric dusk lighting, and tactile textures that bring a space to life.
The "High-End Marketing" Tier
An immersive 'hero' shot with hyper-realistic detailing, bespoke lifestyle staging, and master-level post-production for a flagship luxury appeal.
What Factors Influence the Price?
When you request a quote, we look at four main variables to determine exactly where your project falls within that £200–£1,500 range.
1. Input Quality (What do you have?)
This is the biggest cost saver.
Lower Cost: You provide a clean, 3D Revit or SketchUp model. We just need to clean it up, texture it, and light it.
Higher Cost: You provide PDF floor plans or hand sketches. We have to build the entire 3D model from scratch before we can even start rendering.
Tip: If you have a 3D model, send it to us for a review. It could save you 20-30% on the final fee.
2. Resolution and Usage
Where will this image live?
Digital Use (Standard): If the image is for Rightmove, Instagram, or your website, standard 4K resolution is perfect.
Print Use (High-Res): If you plan to print this image on a large construction hoarding or a double-page brochure spread, we need to render at "Ultra-High Definition" (8K+). This requires significantly more computing power and render time, slightly increasing the cost.
3. Complexity of the Scene
Rendering a minimalist Scandi-style living room is faster than rendering a classic hotel lobby with intricate mouldings.
The "Entourage" Factor: Crowds of people, specific car models in the driveway, and intricate landscaping all take time to populate and refine. A simple "white box" render is cheaper than a "lifestyle" render filled with activity.
4. The Deadline
Quality rendering takes time (calculating light bounces can take hours per image).
Standard Turnaround: 5–7 business days.
Rush Delivery: If you need an image in 48 hours for a competition or bid, we have to pull resources from other projects and work overtime. This typically incurs a "Rush Fee."
A Note on Revisions
We adhere to a standard "2 Rounds of Revisions" policy to keep projects on budget.
Draft 1 (Clay/White Model): We agree on the camera angle and lighting.
Draft 2 (Color): We agree on materials and textures.
Final Polish: Minor tweaks before delivery.
Warning: Changing the camera angle after the final high-resolution render is finished essentially restarts the project. This is considered a "Change Order" and is usually billed as a new image.
Summary: You Pay for the Sales Result
Ultimately, the cost of a render should be measured against the value of what you are selling.
If you are selling a £2 million penthouse, saving £200 on a render that makes the marble floors look like plastic is a bad investment. High-quality visualization is an asset that directly impacts the perceived value of your property.
Need a Quote for Your Next Project?
We believe in transparent pricing with no hidden fees. Send us your plans (or 3D model) today, and we will get you a detailed estimate within 24 hours.
